Social Media and Business

 People are involved in social communities not just members. They click and share at a rapid pace. They upload to YouTube at an alarming rate. People upload 35 hours of video every minute that's about 200,000 full-length movies a week. In 30 days on YouTube, more video is broadcast than the last 60 years on CBS, NBC, and ABC networks combined. But wait, there's more. You see, It took radio 38 years to reach 50 million listeners. TV took 13 years to reach 50 million users, The internet to 4 years to reach 50 million users, in less than 9 months Facebook added 100 million users. Wow! And your business or product still doesn't have a Facebook page? About 70% of Facebook users are outside the United States. Social media has overtaken porn as the number 1 online activity. 1 out of 8 couples married last year as a result of meeting on a social dating site. 80% of companies use LinkedIn as their company-recruiting tool. More than 1.5 billion pieces of content are shared on Facebook daily. 80% of Twitter usage comes from mobile devices and a large percentage of these have admitted to doing this while on the toilet. This is part of a culture of participation that I was talking about in an earlier video of mine. Now I know what you're thinking, but Jeffrey, can the numbers keep growing? Yes and they will continue to become more and more unbelievable. Get on social media if you are not here yet. This archaic thinking that this is just for kids is old and stale. You or your product will become old and stale if you're not here and advertising on here as well. Don't think this is going away overnight. This is here to stay. This is user-generated content. It's everyday people voicing their opinions about products, brands, and services. Never in the history of advertising have we seen something like this. This is going to revolutionize products. Think of Mentos and Diet Coke on YouTube and how many users were uploading videos when they found out what mixing these two products together produced. Welcome to the Web 2.0 revolution. This is only going to grow, this is just the beginning still.