Doing business in Nicaragua 2

Doing business in Nicaragua. Check out my blog on Nicaragua Business opportunities! http://investnicaragua.blogspot.com/

Plan for the future of your business

Most business owners don't think far enough into the future of their business. This video talks about the importance of planning out your strategic strategy map. Regardless if you are expanding or selling, make sure you have a strategy in place.

Companies marketing for the senses and sensory marketing

Marketing techniques that different companies use that excite the senses. These marketing techniques have really caught on lately and many companies are starting to do this now. Smell, sight, sound, and environment play a large roll in making their customers feel at home. Many companies control even the smell in every aspect of their business.

Target demographics and consumers for your business

 This video covers your target demographic and asks the specific question of "who" are you targeting. Filled with quick facts and tips on the most important customer of all. Using consumer research to help guide you in your targeting decisions. Companies often miss the target by not concentrating of who their customers are specifically and trying to sell to too many different targets.

Vender Más

Es el producto de la venta en toda América? ¿Alguna vez ha querido vender más a los americanos? Hola soy Jeffrey Bernhard y yo soy un consultor de productos en la ciudad de Nueva York. Puedo ayudarle a vender sus productos a millones de estadounidenses. Yo no aprendi de un libro, he vendido millones de mis propios productos y puede ayudar a su empresa a hacer lo mismo. Estoy familiarizado con el envasado, la distribución, las ventas por Internet, y los residuos. Tengo experiencia en, psicología del consumidor, la colocación de productos y la distribución al por menor. Puedo ayudar a usted o su empresa explorar diferentes oportunidades aquí en Estados Unidos o puedo ayudarle a exportar su producto de allá para acá. Si usted está buscando expandir sus operaciones y la necesidad de un consultor Acuérdese de mí. Vendí más de 20 millones de dólares en mis productos y que pueden hacer lo mismo. Ahora sé que debes estar pensando que mi español no es perfecto, pero sé que practico todos los días y español es el segundo idioma para mí. ¿Cómo está tu Inglés? Mucho mejor que mi español estoy asumiendo. Si quieres mi ayuda con tu producto, apenas me envía un mensaje. Espero con interés escuchar de usted! gracias por su tiempo y tener un gran día.

Social Media and Business

 People are involved in social communities not just members. They click and share at a rapid pace. They upload to YouTube at an alarming rate. People upload 35 hours of video every minute that's about 200,000 full-length movies a week. In 30 days on YouTube, more video is broadcast than the last 60 years on CBS, NBC, and ABC networks combined. But wait, there's more. You see, It took radio 38 years to reach 50 million listeners. TV took 13 years to reach 50 million users, The internet to 4 years to reach 50 million users, in less than 9 months Facebook added 100 million users. Wow! And your business or product still doesn't have a Facebook page? About 70% of Facebook users are outside the United States. Social media has overtaken porn as the number 1 online activity. 1 out of 8 couples married last year as a result of meeting on a social dating site. 80% of companies use LinkedIn as their company-recruiting tool. More than 1.5 billion pieces of content are shared on Facebook daily. 80% of Twitter usage comes from mobile devices and a large percentage of these have admitted to doing this while on the toilet. This is part of a culture of participation that I was talking about in an earlier video of mine. Now I know what you're thinking, but Jeffrey, can the numbers keep growing? Yes and they will continue to become more and more unbelievable. Get on social media if you are not here yet. This archaic thinking that this is just for kids is old and stale. You or your product will become old and stale if you're not here and advertising on here as well. Don't think this is going away overnight. This is here to stay. This is user-generated content. It's everyday people voicing their opinions about products, brands, and services. Never in the history of advertising have we seen something like this. This is going to revolutionize products. Think of Mentos and Diet Coke on YouTube and how many users were uploading videos when they found out what mixing these two products together produced. Welcome to the Web 2.0 revolution. This is only going to grow, this is just the beginning still.

Brand Identity part 3 of 3

 Do you still need some help with your branding objectives? Are you still fishing around on how to brand yourself or product? If you missed my other videos on branding, you can find them down below and just click on my channel and it will take you there so you can see them. In the last video I was talking about brand equity, identity, and personality. Lets talk about these again so that you get the idea of what they are and what you're trying to achieve. Do you want to be a soft product like Dove soap or a strong one like Brawny paper towels? On the label of Brawny towels, they have a burly lumberjack that has a great moustache that is essentially unachievable for the common man but looks great on him. He's carrying an axe and wearing a flannel shirt and looks like a cross between a male model and Chuck Norris. Never the less, he looks strong and this is the message that the picture conveys to the consumer. He looks brawny; he is the cover person for the product and a heartthrob looking man to evoke a helpful feeling when you browse the aisles of the supermarket. This is a very smart marketing stance and says a plethora about their branding campaign. Instead of you scrubbing the mess up by yourself, he's there to assist you. This gives you a feeling of comfort and makes you want to purchase it over the competition. And this is all because they put a fake picture on the label but it sends a powerful message. This man has changed over the years but essentially looks the same. If you want to have some fun, Google it. Now for brand equity, think about a long lasting car, do you have one in your mind? Mercedes Benz is the first one right? If not the first its certainly in the top three. Why you might ask, branding or more specifically brand equity. When you think of Mercedes you think of quality and it's a car that will last you longer than any other car on the road. Regardless if its true or not, that's the brands image and it very effective. Are you trying to do the same type of thing with your brand but not sure where to start? Think about starting on the local level. When I say local level I just mean on a small scale and keep your budget reasonable. This won't happen overnight so plan for the long run and not a month or two. This is a lifestyle and not a race. Focus your attention on rewarding the type of actions you want to be recognized for. Is it strength, knowledge, or intelligence? Sponsor something in the area that your brand can best identify with. I just used these as examples; you can insert your words the best way that describes your brand. Remember, if you want any help; send me a message on LinkedIn or on one of my blogs. I would love to help you with one of your products. As always take care, and have a great day!