Coffee Labels and Recognition

While in Central America I was able to see several different coffee bags from many different exporters. Many were colorful and came in a various number of sizes. They all measured 1 pound of coffee but the diversity was amazing.  Many companies go for the organic look, while others have a bright and sometimes political message on the bag.  I got a chance to sit down with the directors and talk about which bags were winners and which were losers.
When you are selecting a label for your own bags, make sure that the font is legible and the consumer can easily recognize it.  Keep in mind that you will want to catch the attention of the older customers as well as the younger.  Pick a middle ground that both demographics and easily recognize.  This will prove to be an important aspect.

Coffee Bag discussion on best marketing aspects 

Color plays a huge role in this selection process as well. The brighter the colors, the more the bag jumps out at you and the less the colors, the more organic and natural it looks.  Bags can be a bit taller and seem to draw more attention to themselves as well.
We certainly picked our favorites out and not surprisingly they were the best sellers as well.   Many bags called out for you to pick them up and inspect them for yourself.  Some just sat there and looked very uninviting.  It was a great tool to see so many next to each other and critique them in that way.
In this photo we are discussing the successful ones and also the ones that have failed from poor design.