Selling without Packaging

   Okay, so this is how they sell meat in the market in Jinotega Nicaragua.  I have had this meat grilled and it's really good.  Could it use some nice packaging with a weight and price, sure.  Think about how different our purchase of meat is compared to other parts of the world.  Meat is still meat.  People purchase this all around the world in many different forms and packaging daily.  It's all just meat however.  All countries have different packaging requirements and some are much more strict than others. If you are considering taking your product overseas, you should really look at the current products on the market and see what needs to be done to your packaging.

Here people are buying meat in Moscow's Dorogomilovsky Market in the open.  You can see they do not package their meat for sale in the markets either.  Customers want to have the ability to look at the meat unobstructed from a material. Keep in mind that the cost of packaging will hinder many to use the benefits of it where it is not required.  This is not the only option you should think about however, if you package these in the wrong type of vessel, many people will not purchase them.  This will be a big step for cultures to buy meat that is perfectly packaged after laws being non-existent.

       
Эта фотография Дорогомиловский рынок является собственностью сайта TripAdvisor


This is how they sell fish in parts of Russia.  The fish looks delicious and I am sure it is.  The smell in this room must be something that you get used to?  All countries have different packaging and label laws. Some are very strict and some are loose.  The more important aspect is what are the people going to relate to more closely? What type of packaging are you going to use for your overseas ventures?  Can you use the same packaging that you use here in the states? How about label layout and design?  All of these are things that you must consider when looking to take your product overseas.