Private label manufacturing, sales, and distribution

A welcome video to my private label blog that will help you increase sales and begin to think outside the box to increase sales. Please feel free to connect with me on LinkedIn. If you need help with product or are looking for help to launch, contact me and I can help.

Sell more by better packaging, dynamic products

Private label foods, branding, and manufacturing. If you are just getting started in branding or labeling, or even if you are a seasoned veteran, this video series will help you sell more of your product. Feel free to connect with me on LinkedIn and checkout my blog.

Nicaragua Business Welcome Blog

Do business in Nicaragua. I have done business in Nicaragua and started a blog on all types of useful hints and tips for working there. My blog can help any entrepreneur looking to get started there in the exporting arena. There are several different businesses a person can open there and feel free to browse my blog for everything that I have written on it.

The Power of Social Media on Private Labels

The is a video from my blog that explains where social media is heading for all of us and how it will have an impact on our businesses. Social media is here to stay and will greatly change the way we do business in the future. In the past we would say "why do I need a Facebook account, those are for kids." Now we all have them along with Blogger,Twitter,Yelp,Foursquare, and Google+. These social media platforms are here to stay and will redefine the way we do business in todays ever changing global economy.

Product Placement Strategies

Learn how to sell more of your products by where you physically place them in stores. Many businesses think that if they can just get into the store the customers will rush in to buy their product. This is not true at all and companies need to have a great strategy in place that will assist them in the long term planning and growth of the product. Simply tasting great or being in interesting packaging will no longer do it.

Food and Beverage product placement

Hello all, this video will help you with where to put your products in the grocery store. I talk about supermarket areas of purchase and consumer psychology. If you are interested in starting your own product line, or expanding your existing one, please take a look at my blog and video series here on youtube. These can greatly assist you in your product startups. I have consulted with many companies on startups and teach a class on it as well.

Selling in a grocery store

How to sell your product in a grocery store. If you are considering selling your product in a grocery store, this video can help. You can watch my series of videos for all types of help with product placement, labeling, product makeovers, and distribution.

Increase business with community

 This video will teach you about the importance of community on your product or business. The importance of community and business is invaluable and needs to be thought of when building your brand. Never discount the importance of using local members of the community to help promote and brand your business or product.

 Bartering with your product or service to gain more consumers you would have otherwise missed. This is a great business technique that you gain profits from and capitalize on. This will introduce several new customers to your product or service that would have passed you without notice!

Doing business in Nicaragua 2

Doing business in Nicaragua. Check out my blog on Nicaragua Business opportunities! http://investnicaragua.blogspot.com/

Plan for the future of your business

Most business owners don't think far enough into the future of their business. This video talks about the importance of planning out your strategic strategy map. Regardless if you are expanding or selling, make sure you have a strategy in place.

Companies marketing for the senses and sensory marketing

Marketing techniques that different companies use that excite the senses. These marketing techniques have really caught on lately and many companies are starting to do this now. Smell, sight, sound, and environment play a large roll in making their customers feel at home. Many companies control even the smell in every aspect of their business.

Target demographics and consumers for your business

 This video covers your target demographic and asks the specific question of "who" are you targeting. Filled with quick facts and tips on the most important customer of all. Using consumer research to help guide you in your targeting decisions. Companies often miss the target by not concentrating of who their customers are specifically and trying to sell to too many different targets.

Vender Más

Es el producto de la venta en toda América? ¿Alguna vez ha querido vender más a los americanos? Hola soy Jeffrey Bernhard y yo soy un consultor de productos en la ciudad de Nueva York. Puedo ayudarle a vender sus productos a millones de estadounidenses. Yo no aprendi de un libro, he vendido millones de mis propios productos y puede ayudar a su empresa a hacer lo mismo. Estoy familiarizado con el envasado, la distribución, las ventas por Internet, y los residuos. Tengo experiencia en, psicología del consumidor, la colocación de productos y la distribución al por menor. Puedo ayudar a usted o su empresa explorar diferentes oportunidades aquí en Estados Unidos o puedo ayudarle a exportar su producto de allá para acá. Si usted está buscando expandir sus operaciones y la necesidad de un consultor Acuérdese de mí. Vendí más de 20 millones de dólares en mis productos y que pueden hacer lo mismo. Ahora sé que debes estar pensando que mi español no es perfecto, pero sé que practico todos los días y español es el segundo idioma para mí. ¿Cómo está tu Inglés? Mucho mejor que mi español estoy asumiendo. Si quieres mi ayuda con tu producto, apenas me envía un mensaje. Espero con interés escuchar de usted! gracias por su tiempo y tener un gran día.

Social Media and Business

 People are involved in social communities not just members. They click and share at a rapid pace. They upload to YouTube at an alarming rate. People upload 35 hours of video every minute that's about 200,000 full-length movies a week. In 30 days on YouTube, more video is broadcast than the last 60 years on CBS, NBC, and ABC networks combined. But wait, there's more. You see, It took radio 38 years to reach 50 million listeners. TV took 13 years to reach 50 million users, The internet to 4 years to reach 50 million users, in less than 9 months Facebook added 100 million users. Wow! And your business or product still doesn't have a Facebook page? About 70% of Facebook users are outside the United States. Social media has overtaken porn as the number 1 online activity. 1 out of 8 couples married last year as a result of meeting on a social dating site. 80% of companies use LinkedIn as their company-recruiting tool. More than 1.5 billion pieces of content are shared on Facebook daily. 80% of Twitter usage comes from mobile devices and a large percentage of these have admitted to doing this while on the toilet. This is part of a culture of participation that I was talking about in an earlier video of mine. Now I know what you're thinking, but Jeffrey, can the numbers keep growing? Yes and they will continue to become more and more unbelievable. Get on social media if you are not here yet. This archaic thinking that this is just for kids is old and stale. You or your product will become old and stale if you're not here and advertising on here as well. Don't think this is going away overnight. This is here to stay. This is user-generated content. It's everyday people voicing their opinions about products, brands, and services. Never in the history of advertising have we seen something like this. This is going to revolutionize products. Think of Mentos and Diet Coke on YouTube and how many users were uploading videos when they found out what mixing these two products together produced. Welcome to the Web 2.0 revolution. This is only going to grow, this is just the beginning still.

Brand Identity part 3 of 3

 Do you still need some help with your branding objectives? Are you still fishing around on how to brand yourself or product? If you missed my other videos on branding, you can find them down below and just click on my channel and it will take you there so you can see them. In the last video I was talking about brand equity, identity, and personality. Lets talk about these again so that you get the idea of what they are and what you're trying to achieve. Do you want to be a soft product like Dove soap or a strong one like Brawny paper towels? On the label of Brawny towels, they have a burly lumberjack that has a great moustache that is essentially unachievable for the common man but looks great on him. He's carrying an axe and wearing a flannel shirt and looks like a cross between a male model and Chuck Norris. Never the less, he looks strong and this is the message that the picture conveys to the consumer. He looks brawny; he is the cover person for the product and a heartthrob looking man to evoke a helpful feeling when you browse the aisles of the supermarket. This is a very smart marketing stance and says a plethora about their branding campaign. Instead of you scrubbing the mess up by yourself, he's there to assist you. This gives you a feeling of comfort and makes you want to purchase it over the competition. And this is all because they put a fake picture on the label but it sends a powerful message. This man has changed over the years but essentially looks the same. If you want to have some fun, Google it. Now for brand equity, think about a long lasting car, do you have one in your mind? Mercedes Benz is the first one right? If not the first its certainly in the top three. Why you might ask, branding or more specifically brand equity. When you think of Mercedes you think of quality and it's a car that will last you longer than any other car on the road. Regardless if its true or not, that's the brands image and it very effective. Are you trying to do the same type of thing with your brand but not sure where to start? Think about starting on the local level. When I say local level I just mean on a small scale and keep your budget reasonable. This won't happen overnight so plan for the long run and not a month or two. This is a lifestyle and not a race. Focus your attention on rewarding the type of actions you want to be recognized for. Is it strength, knowledge, or intelligence? Sponsor something in the area that your brand can best identify with. I just used these as examples; you can insert your words the best way that describes your brand. Remember, if you want any help; send me a message on LinkedIn or on one of my blogs. I would love to help you with one of your products. As always take care, and have a great day!

Brand Identity part 2 of 3

 Have you given more thought to your brand and who your trying to reach? Great question right? Hi I'm Jeffrey Bernhard Many companies spend all their time perfecting the product and not the image. Some would argue that perfecting your brand is just as important. Most companies however, wait until the product launches and then they try and figure out what the brand is. Big mistake. Branding is much more intricate than you might think. For example, you have Brand advocates, brand communities, brand equity, brand name imprinting, and brand personality to just name a few. Let's talk about all of these briefly. So first lets talk about brand advocates. Brand advocates are probably exactly what you think they are. These are people who write about your brand online. They click and share just exactly how they use your product, what they like and dislike about it as well. These consumers work for and against you but are extremely valuable to your brand. Brand Communities is next and I like to describe this community by using Jeep as an example. You see, Jeep consumers are hardcore advocates for anything Jeep. You have Jeep clothing, Jeep accessories, Jeep everything really. They are selling a lifestyle, not a product. In fact, Jeep communities get together on the weekends and go off-roading and camping and people get married as a result of driving Jeeps. Crazy you might think, but hardly. Strong branding is the name of the game at Jeep. Every company could take a page out of the branding book at Jeep. Next is brand equity, now brand equity is the positive associations the customers feels as a result of the brand and loyalty that's associated with it. For example, when you think of a motorcycle what comes to mind? Harley Davidson should be the first brand you think of. The customers that ride Harleys buy the Harley jacket, boots, gloves, bumper sticker, t-shirts and it doesn't end there. This has one of the strongest brand equities in possibly the entire world. Very loyal customers, that is unmatched in every other brand of motorcycle. Imagine being at a Christmas party and the guy next to you says he rides and you ask what kind of bike and he says Harley and asks what you ride and you say Suzuki? Suzuki's are great but you get the point. Next is brand name imprinting which is simply linking a brand to a category in memory? For example, Tabasco to hot sauce, or Tropicana to orange juice. Now many scientist argue over the best method for brand imprinting whether it be saying the name several times before they show you the product or afterwards. Brand personality is next and it's a set of traits that people link to a product as if it were a person. A great example would be Apple computer products. Of 20,000 people surveyed they said that Apple users were more likely to be power hungry elitist, well-educated, interested in finance and banking. Wow. I have seen plenty who are just the opposite who use Apple products. I have much more to cover on this topic and it only gets more intriguing as we go along. If you have any questions feel free to leave them on my blog or send them to me on LinkedIn. I would be happy to help, if you need me to help you with your product, reach out to me, I look forward to hearing from you, as always, have a great day!.

Brand Identity

 What is your brand identity? Can people identify your brand? Hi there, I'm Jeffrey Bernhard and welcome back. I wanted to make this quick video and talk about your brand identity and how you can improve it. We all have different thoughts and ideas about who we are or what are products represent. Think about it this way. If I were to ask you "who are you" as opposed to your wife, husband, kids, john q public, I am certain we would have much different answers. Are you still thinking about who you are or what your product represents? Yes, no? It's not important right this minute but its essential that you figure this out before you spend another penny advertising or trying to get the word out about your product. You see, many people or companies feel that if the product is good, people will just come and buy it, and maybe they will. They wont however return to purchase it unless they feel that it has benefited them on several different levels. Think about starting a new power bar line. Would you just buy a power bar because you need energy or because it tastes good? Maybe, but you would still continue to search until you found one that fit everything you were looking for. Think about what Clif Bar is doing right now. They are a lifestyle food. They are not looking for people to casually purchase these and put them in briefcases and lunchboxes. They want you to make them part of your life. When I say part of your life, I mean that on every level of the word. They don't want to be some treat you reach for when you have hunger, they want to be the food that inspires you to do great things. They want to participate in your greatness as a person. They want to be part of your inspirational story. Step by step and bite by bite they want to be there with you every step and shortfall of the way. They want to earn the glory and the fame with you and that's why they are on fire. So I know your thinking, wow, Jeffrey that's a lot for a energy bar company and that commands an incredible budget right? Wrong! They have had this stance since the beginning and you're the one who is just now becoming hip to it. There target has been pretty tight and now they are executing it perfectly. Now that I have given you a great example, I'll ask you again. Who are you? Who is your product? Does it just taste good? If so, you need serious help in this area if you plan on competing on this level. Now I only used Clif as an example, there are a million others like Disney, Campbell's Soup, Oreo cookies, Oakley sunglasses, Starbucks coffee, Apple Computer, Haagen-Dazs Ice Cream, Butterfinger, Ramen Noodles, even Duracell has a great brand identity! Now think about your brand identity. Where do you fit in amongst the competition? Do you need help with your brand or identity? If so I will leave some helpful links down below. As always if you have any questions feel free to leave them on one of my blogs. If you would like my help, send me a message on LinkedIn. As always, take care and have a great day!

Product Launch Pitching

Lets talk for a minute about product launching. What type of product are you considering? Have you thought about what's actually easier to build? Liquid, solid, or service?  The point is this, maybe your product is more cost effective by using a dry form instead of a liquid form.  I like to use this as an easy example so that you can begin to think about what the difference in shipping weight would be.
A better example would be a dry soup next to a jar of soup.  We know that the dry soup is so much cheaper to deal with but the wet soup might be an easier sell.
Consider the ease to startup. Is your product easy to pitch? Can the people understand your business model? These are all good questions that you should think about.  If you have the cure for a disease but can't sell it, what good is it?  Think about how you are going to focus your pitch.  We are always selling so keep this in mind.  You need to organize your main key points and focus on 3 major points.
1.  What is my product?
2. What problem will it solve?
3. What is my value proposition?
4. What do I need at this time?
Okay so that's 4. The fourth one is really important though.  Think about asking the people watching for what you need the most. Whether its money, technology, or social media marketing.  Ask for some help.  This will open doors for you.
Selecting a product or type of product is a very difficult process.  You will experience several pitfalls and will need to keep moving forward.  Don't fall short!