Brand Identity part 3 of 3

 Do you still need some help with your branding objectives? Are you still fishing around on how to brand yourself or product? If you missed my other videos on branding, you can find them down below and just click on my channel and it will take you there so you can see them. In the last video I was talking about brand equity, identity, and personality. Lets talk about these again so that you get the idea of what they are and what you're trying to achieve. Do you want to be a soft product like Dove soap or a strong one like Brawny paper towels? On the label of Brawny towels, they have a burly lumberjack that has a great moustache that is essentially unachievable for the common man but looks great on him. He's carrying an axe and wearing a flannel shirt and looks like a cross between a male model and Chuck Norris. Never the less, he looks strong and this is the message that the picture conveys to the consumer. He looks brawny; he is the cover person for the product and a heartthrob looking man to evoke a helpful feeling when you browse the aisles of the supermarket. This is a very smart marketing stance and says a plethora about their branding campaign. Instead of you scrubbing the mess up by yourself, he's there to assist you. This gives you a feeling of comfort and makes you want to purchase it over the competition. And this is all because they put a fake picture on the label but it sends a powerful message. This man has changed over the years but essentially looks the same. If you want to have some fun, Google it. Now for brand equity, think about a long lasting car, do you have one in your mind? Mercedes Benz is the first one right? If not the first its certainly in the top three. Why you might ask, branding or more specifically brand equity. When you think of Mercedes you think of quality and it's a car that will last you longer than any other car on the road. Regardless if its true or not, that's the brands image and it very effective. Are you trying to do the same type of thing with your brand but not sure where to start? Think about starting on the local level. When I say local level I just mean on a small scale and keep your budget reasonable. This won't happen overnight so plan for the long run and not a month or two. This is a lifestyle and not a race. Focus your attention on rewarding the type of actions you want to be recognized for. Is it strength, knowledge, or intelligence? Sponsor something in the area that your brand can best identify with. I just used these as examples; you can insert your words the best way that describes your brand. Remember, if you want any help; send me a message on LinkedIn or on one of my blogs. I would love to help you with one of your products. As always take care, and have a great day!