Sunday, June 16, 2013

Product Launch Pitching

Lets talk for a minute about product launching. What type of product are you considering? Have you thought about what's actually easier to build? Liquid, solid, or service?  The point is this, maybe your product is more cost effective by using a dry form instead of a liquid form.  I like to use this as an easy example so that you can begin to think about what the difference in shipping weight would be.
A better example would be a dry soup next to a jar of soup.  We know that the dry soup is so much cheaper to deal with but the wet soup might be an easier sell.
Consider the ease to startup. Is your product easy to pitch? Can the people understand your business model? These are all good questions that you should think about.  If you have the cure for a disease but can't sell it, what good is it?  Think about how you are going to focus your pitch.  We are always selling so keep this in mind.  You need to organize your main key points and focus on 3 major points.
1.  What is my product?
2. What problem will it solve?
3. What is my value proposition?
4. What do I need at this time?
Okay so that's 4. The fourth one is really important though.  Think about asking the people watching for what you need the most. Whether its money, technology, or social media marketing.  Ask for some help.  This will open doors for you.
Selecting a product or type of product is a very difficult process.  You will experience several pitfalls and will need to keep moving forward.  Don't fall short!


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