So you have designed your new food or private label consumable in your garage or kitchen and are ready to launch it. Just how do you go about doing it? That's a great question and cannot be answerd in one short blog. However, we can cover some basic ideas and point you in the right direction. This blog is a fabulous place to start and there are hundreds of things to consider so lets start off with some of the most important ones.
In one of my previous blogs I spoke about the importance of keeping your ideas and labels simple. This is extremely important and will save you on costs in the long run. I had the most incredible label. It had three colors and a very sophisticated design. It was a printing nightmare but represented exactly what I thought I was trying to express in the logo and packaging. I used three different colors and had many different shapes such as circles and squares. It really didn't flow well. The more colors in your label, the more money. Not a little more money, but a lot more money. Transferring that onto every type of package and t-shirt etc. gets very expensive so keep your logo simple. Look at any of the big named logos such as Apple, IBM, or Dell. Very simple logos. Most logos are getting away from even having letters and are relying on just a picture or symbol such as Starbucks. They no longer even print the letters, just the lady represents their image now.
I eventually went with a single color on a single color background. The label had much more "pop" and I ended up getting much more milage out of my simplified label. You will to! Pay attention in this area. If you think you need all those extra colors, go to a book store and buy a book on this and look.
No comments:
Post a Comment