The Importance of Web Presence

     Today, almost all businesses are on the Internet. We all have personal accounts on one of the major sites such as LinkedIn, Facebook, Google+, Blogger, or Twitter. The speed at which information travels is staggering. When all of us look at a new product to purchase, we almost immediately go to their website to see if the product "fits" our lifestyles.  Companies need to show their concern for reducing carbon footprints, increasing awareness for better processes, and saving money by making their product in a smarter way.  Americans no longer purchase foods just because they taste good.  There are far too many hurdles to look out for in our food these days.
     Think of how many times you turn over a product in the grocery store and read the label.  That label is the first point of sale for your new potential customer.  The information you decide to put on your label has far more of an impact on the consumer than companies imagine.  Labels with a catchy color combination with a phrase such as "freshness inside" will no longer cut it for companies competing in a global arena.  Your website information and company mission should be on the website along with a plethora of information.  A good start would be:

• About Company
• History
• Ingredients
• Staff or Employees
• Locations
• Maps
• Stores that sell or carry your products
• Mission Statement
• Blog
• What you are currently doing
• Who you sponsor
• Event Calendar
• Articles in the Press

     If you do not have a website yet, this is a good place to start.  You don't have to have all of the topics at first, but this is a good example.  All of these can be in text and some parts should be in video.  Consumers like to get to know the people who build or make their products. This a video tour of Jelly Belly Candy Co in Fairfield, CA.  This is the greatest company tour in the United States.  The point of this video is show you how involved consumers get with this product.  This company has art work, motorcycles, retail outlets, and vacations all planned around their product.  They make the consumer part of their experience everyday.  

Watch this video to possibly open up creative ideas for your company.  Of course this company is the leader in it's industry however, it can give you creative ideas that can be put into your business.  

www.linkedin.com/in/jeffreybernhard/

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