The Power of Color

    When consumers are walking down the aisle of the local grocery store, they are scanning for familiar products to purchase.  They seldom allow a new product into their shopping cart.  Your product's label not only has to be clear and legible, it needs to be eye catching.  If your product can't grab the attention of the person walking by, you have lost the battle.  Companies spend billions of dollars making sure their message and logo are front and center enticing you to purchase as you pass them.  Products that do not show a bold color in the label or have an eye catching theme, will be passed up quickly.
    Having a recognizable figure or color in your label can increase your chances dramatically   Take for example these peanut butter jars below. If the name was not present, you would still recognize  who it is.  Now look at the next one. You can't see the name clearly.  Which one do you think will draw the younger and older crowd? Think about how your eyesight is when you are in your 50's or 60's.  Now I know you must be thinking, those are not the consumers we are targeting.  Why not? They have money as well. Consumers in those age brackets sell on word of mouth as well.  Those age brackets are perfect to target.  They tell their friends and sell more for the company.  Anyone with a child knows that if it's a good enough product for my child, it will make others reflect on what they are feeding their child.  This is the power of selling.    

Label jumps out at you
and everyone is familiar with
it.

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Label is quiet and has
no real draw to the
consumer.