Expanding Distribution Channels

     Have you exhausted your distribution channels? Do you feel like you have expanded your product line in the most efficient ways possible?  Ever consider using a different package in order to expand your markets and increase the number of points of sale?  If you have ever had these thoughts in your business, you are probably in the right place.  I have an extensive background in consumer behavior and product placement.  I can help you break into new distribution channels and sell your products in places you probably have never thought of before.
     Most companies are trying to compete head to head on supermarket shelves with one point of sale.  If a customer walks by your product this week, they will not pass it again until next week.  This gap is too long and does not get your product enough recognition.  If you would consider a smaller or larger  package, you could expand your markets and distribution channels incredibly.
     I sold different sized containers of my product and didn't see the possibilities until I went to a much larger package size.  This works both ways and for any product.  Take for example peanut butter.  Traditionally we have always bought this product in a jar.  But now companies are moving into the smaller 1.5 oz packet and they are finding themselves in several different types of markets.  Now they can not only sell these in different areas of the supermarket, they can also sell them in sports stores such as bike shops, Dicks Sporting Goods, and Eastern Mountain Sports expanding their market into a new arena  the energy food market.  This small packet of peanut butter can be consumed by athletes, or by hikers out on the trail looking for a protein shot while exercising.  Nobody is taking a jar with them to the gym or out on the trail.  They took a run of the mill product and turned it into a dynamic product opening up several different distribution channels with very little competition.

This energy food market is wide open for all types of high impact sports.  Red Bull has proven that there are billions of dollars that are out there for all companies if they properly strategize their products.  Something to consider.  This rider has positioned this Clif Shot under his plate holder so he can access it quickly.  The product's label is also right in his line of sight the whole day making this a staple in his riding routines.  This allows the product to become a staple on riding days.  Others at the track or park will take notice of this and do the same.


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