Keep it Simple Stupid

      When choosing a font or character for your label, pick something that people can recognize and relate to.  Think of the products that you are attracted to yourself.  Take for example the peanut butter JIF. You would be able to pick this out even if the colors were black and white.  The large helvetica letters are unmistakable.  My 8 year old nephew can pick that product out from 50 feet away.  The label is easy to read and soft on the eyes.  Elderly people can read this at a distance and will buy this consistently from familiarity alone.  People are creatures of habit, they will pick the easy way out 9 out of 10 times.  We are not only repetitious creatures, we are lazy in our experimentation of new things.  It takes much more effort for a consumer to drop their current favorite peanut butter and pick up the new brand.  Too much risk is involved for them. Think about it logically.  You wouldn't risk your $6 on a new product without trusting the product first.  That's why it makes sense to try and put your product out there in smaller quantities.  In the very least, people will try it if it doesn't cost them a fortune.
     This is why repetition pays off in the long run.  The more often the consumer sees your product, the more you will establish trust from them.  They will almost never try your product the first time they pass it.  They need to see it consistently first.  Once they have seen it on the shelf, another person eating it, or perhaps an advertisement they will try.  Do not think that you can capture a sale on the first pass.  This is not realistic thinking and do not set your sights this high.  Consistency is the key.  It is the same in your own life with television or the radio.  How many times do you have to hear a song on the radio before it becomes catchy to you?  Never on the first time.  By the fifth time you start to sing along with the chorus and by the tenth time you are possibly going to download it from iTunes.  It is no different with food or packages on the shelf.
Keep your logo simple.  This is not the time to show off your creativity and art skills. A good example is below.

It couldn't be simpler than this.
Look at how it's elegant and
legible.